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Its products are sold in more than 145 countries,and its product portfolio includes innovative treatments across a
wide range of therapeutic areas. Wyeth's worldwide resources
include 52,000 employees, manufacturing facilities on four
continents, and a unique research and technology base from
which it expects to deliver the next wave of innovative therapies
and vaccines. Revenues for fiscal year 2005 exceeded US$19 billion.
Even as Wyeth executives began to think about revamping the
company Web site, Pete Lagana, one of the directors within the
global SAP Center of Excellence at Wyeth, understood that what
Wyeth needed went far beyond updated HTML code. Once
Lagana realized that the majority of the site's visitors were HCPs,
he also understood that the company already had a great deal of
information about these individuals – but that much of that
information resided in different, disconnected systems throughout
the organization. There was no point in creating yet another
set of HCP profiles just because these individuals were interacting
with the company through a new channel. In fact, Lagana wanted
to do just the opposite: to design and build the new Web site to
make as much use as possible of the information already existing
in other systems.
To that end, Lagana began thinking about using Web services and a service-oriented architecture (SOA). Having worked on many successful SAP software deployments at Wyeth, Lagana was familiar with the SAP NetWeaver platform. He could see how the platform's SAP NetWeaver Portal and SAP NetWeaver Application Server components could enable the creation of the site he envisioned. He could also see how SAP NetWeaver could support the creation of an enterprise service-oriented architecture (enterprise SOA) – a business-driven software architecture that goes beyond SOA fundamentals by elevating the design, composition, and management of Web services to address broader enterprise requirements. Such reusable enterprise services could increase the adaptability, flexibility, openness, and cost efficiency of IT throughout Wyeth – which was precisely the long-term
goal that Lagana was pursuing.
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